April 20, 2017
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The New and Improved cineSOURCE
by Steven Middlestein
cineSOURCE's new look (above) and its old. illo: A Media Graphics & Web
AFTER AROUND EIGHT YEARS, FOUR
million hits and eleven hundred articles, why redesign cineSOURCE? Why change our mandate and logo, or even logotype, which went from CineSource to cineSOURCE?
Aside from the passing fashion of middle word capitals, by switching cineSOURCE’s focus to its second word, we are upping the ante in our quest for filmmaking vision, movie mastery, narrative newness...
in a word, cineSOURCE.
To report on and inspire fresh, fantastic filmmaking—our assignment since we began in 2008, we need serious ideas and investigation not puff pieces or panegyrics, hence our new tag line: film, art and ideas. If you happen to have such an article, essay or story idea, please
Of course, we will keep publishing production-related articles, as much as budget permits, see our
feature about Steven Wiig
, the up-and-coming small-part player, now director, which surfs through almost two dozen local productions, indie to Hollywood.
Despite cineSOURCE's cut backs and legal problems—threats of lawsuits over photography copyright, bankruptcy and eviction, our articles have become progressively more ambitious. And readers responded, with June’s 45,000, a 33% jump in two months. (If that just guilt-tripped you into finally subscribing to cineSOURCE, please
cineSOURCE's eight birthday party and board meeting on April 30th featured a six course, organic home-cooked meal: chicken, Latino beans, Southern green beans, cooked-to-perfection brown rice with yeast, garlic-lemon dressed salad and flour-less chocolate cake (not shown). chef & photo: D. Blair
In fact, the source of that readership jump is our most commented-on EVER article, “
Holocaust Film/Books: What’s Been Achieved/Missed
”, now in preparation for publication as a book. Interestingly, of all our articles over the years, the indepth reports have garnered the most comments and notice.
Continuing in that vein is this month’s research piece by Joanne Butcher, which covers an important and ongoing concern, “
Gender Bias Continues Despite the Success of Women Directors
”, as well as this month's cultural analysis: “
The Multicultural Manifesto of West Oakland
Indeed, diversity, adventure and taboo topics have been well-represented in cineSOURCE's most popular long-form pieces over the years:
The Black Panther Filmography
Cine Collectives Come Back, Finally!
The Jew and the Cowboy: Saul Zaentz and Creedence Clearwater
Film Manifestos: Hot or Just Hot Air
Was Hitchcock a Misogynist or Feminist
AND the big daddy of them all, which garnered us a quarter-million hits and a mention in Variety:
The Kerner Collapse
, about Eric Edmeades and the takeover and tricks behind the demise of Lucasfilm's main department in Marin County (2011).
In addition, the new cineSOURCE will continue our emphasis on personal profiles, as you can see from this month's “
Documenting the Documentarians: Gina Leibrecht
cineSOURCE publisher/editor Doniphan Blair ready at exactly 8pm, with everything including coffee, for this year's board meeting/birthday party. photo: D. Blair
We will also keep providing, as much as possible, industry reports, see “
Cohen’s Cartoon Corner
”, and this month's festival surveys,
New Animation Festival in Berkeley
New Festival in North Bay
But, in the end, greatness is about going for gold and not giving up. As Billie Holiday noted in the ‘50s: “If I'm going to sing like someone else, then I don't need to sing at all."
In the arts, everyone but the artist is precluded from seeing the full picture. While it may not seem like they are on to much, if it is unique and they explore it fully, they may achieve a breakthrough.
For that we give you the new and improved cineSOURCE.
And we invite you to join with us as an
or a board member, so you can enjoy that annual homecooked meal and vote on the next iteration of the adventure of cineSOURCE.
Next up, transferring cineSOURCE to a new platform and redesigning the overall look.
Steve Middlestein is a writer, editor and movie fanatic and can be reached
Posted on Jul 10, 2016 - 05:18 PM