As the market is developing at a fast pace, there is an increasing requirement for customization; in terms of goods, services, as well as advertising. International businesses have constantly been concentrating on how to offer top quality products in addition to services to their clients but now the focus is entirely on customization. Therefore, the advertising business has also begun to concentrate on customization to meet a variety of objectives. One of the most important tools of advertising is printing and nowadays because of development of technology, customization of printing products is greatly possible. This has opened several avenues in printing; moreover, it has made printing personalized stickers plus labels less pricey and more flexible. At the present, you can simply find a large number of personalized stickers and labels printed for a much lesser price and in lesser time also. For advertising, this is a benefit in concealing outfit.
As far as the size range of personalized stickers and labels is concerned, it varies from 2” x 2.75” to 11” x 17”. You can select matte or gloss finish for your stickers and even elect 4-colors without being too nervous about the investment. Because of the flexibleness of digital printing, you may nowadays even modify the text, images, as well as color on your stickers. All these modifications do not affect the price or time for printing. This is one of the most significant reasons at the back of the reputation and victory of customized Sticker printing. The usual sizes for stickers and labels that you can produce using digital printing contain 2 x 3.5”, 2 x 4”, 3 x 3”, 3 x 4”, 3 x 7”, 4 x 4”, 4 x 6”, and 8.5 x 11”. In a single go, you may obtain anywhere from 250-100,000 Prints.
Approximately a decade back, if you required printing stickers or labels, you would have to look for offset printer who would require creating the artwork and then making a plate for the artwork to print. This is a lengthy and pricey process and especially, you can’t modify the text, graphics, and color since then the printer would need to create a new artwork and new plates also. This is the reason that offset printing has become so much pricey and this is one of the reasons why printing stickers and labels for advertising was not a reasonable advertising approach for all businesses.