Google webmaster tool consists of different software and scripts on the internet. These tools have wide range of functions such that some are very useful and others are can’t work out their functions at all. A website’s performance is greatly dependent on to improvement of webmaster tool. These tools are major factors in promoting or demoting a website.

TRAFFIC Webmaster tools are used to increase traffic to the website. There are different methods to increase popularity of the website through RSS feeds. RSS feeds decide that the website is regularly updated. This means that the search engines allow traffic to a website to make it popular amongst search engines. Organic search traffic is diverted towards website and converts into relevant customers through this process.

The search engines allow organization of keywords, tagging, and categories, etc for better traffic diversions. The spiders of the search engine
can crawl over the web pages and post them on different forums and social media sites. This is sure that right webmaster tool is capable of bringing-in traffic, for better and quality traffic to a site.

FUNCTIONALITY A webmaster tool helps in diverting customers to a particular website to perform such functions which are relevant for the website and compel them to keep coming back over again due to the website’s capabilities and help through webmaster tools. Many a times, users are engaged to translate the webpage into the reader’s language to make it ideal for searching in search engines. Availability of scripts makes exponential increase in audience in different languages, reaching to diverse class of audiences.

Efforts are made to add video to convert the site from a static one to dynamic to create viewer’s interest. Static scripts are never interesting enough to create interest. Certain tools help in sign-up the newsletter for the freebie. Higher conversion ratio ascertains better and dynamic site in webmaster tool.

SECURITY Right webmaster tools always protect downloading of any kind secured data from other individuals. Security of pages is very essential. Some people get the link to a particular site and start downloading the data, and pass it on to other websites. Then the security of the website is at stake. Only webmaster tool can avoid such situation, thus saving on cost and increase returns.

The gist is that if a website holder is looking for a website that adds functionality, security and traffic and enhances sales, by using the right webmaster tools.