Cooking with Coleman
by Roger Rose
In just a few years since leaving Expression College, Michael Coleman has carved a noticeable place for himself as a self-driven producer of video content that appears in surprising places. Flipping the pages of last month’s Vanity Fair, I paused at a two-page spread promoting the Lexus Hybrid Living Campaign, a video series Coleman produced for Articulate Design.
Using his success as winner of Alice Radio’s 3-minute film contest, Coleman built Colemanfilm Media Group as producers of Web-exclusive stories, videos, and short-segment profiles. He approaches new clients with self-confidence, indicating that he’ll do an innovative job that they didn’t suspect was needed. Coleman is now an exclusive producer for FM radio station KFOG’s video concerts and performer interviews.
Five years ago, when he picked up the camcorder at school, Coleman was riding the crest of the rushing video wave (YouTube) and online movie distribution flooding the industry. Kim Salyer, co-founder of Video Arts, says, “He may have been ahead of the game on the conversion concept. In addition to video turning digital, which led to high def bringing film and television closer together, it seems like Mike saw the possibilities of bringing video to the Web – and at the right time.”
When Coleman first approached KFOG, the idea of using visual media for promotion was unique. “What an interesting situation to have hot content and private concerts with access to great artists – what an opportunity! – to videotape these concerts and take them online. I discussed prospects for free distribution on the Internet.”
The radio station put Coleman’s stylish videotaped concerts online, saw new traffic generated, and soon recognized the ad revenue that could be leveraged with the website. Coleman’s pitch to the marketing director on a single pilot program spurred her to try it online – with immediate results. That one pilot grew into a fifteen-segment project, which helped KFOG realize the potential for their website and their listeners.
Coleman is currently producing two or three private concert videos every month. Local program and marketing departments have become believers that music listeners will spend equal time online. Coleman explained, “What we have created is a way for people to go to the KFOG website, let their cursor roll over concerts by people like Sarah McLaughlin, and hear quality sound on demand.”
As a producer, Coleman developed content for Mix (a leading magazine for the recording and sound production industry), shaping a body of sound profiles in the studio. “Colemanfilm Media Group is a way for me to market myself as an individual and, if it requires, I bring in other people as videographers, editors, writers, and any others I need. I hire Bay Area crew and I take my people to LA, Chicago, and New York whenever I can.” Coleman recently took his crew to ‘Remix Hotel Miami 2008,’ where he filmed more than 40 videos that captured the essence of the show’s classes, interviews, and product demos.
Coleman also tied up a pretty package for Mix Magazine’s Sound for Film Features when he shot video profiles for Sicko, There Will Be Blood, Ratatouille, and an interview with Ironman’s re-recording mixer Chris Boyes at Skywalker Sound. Recently, Coleman filmed a video profile of Skywalker Sound’s Oscar-winner Ben Burtt, sound designer for Indiana Jones and the Kingdom of the Crystal Skull.
“In recent years the delivery [Internet] bandwidth has gotten robust enough to carry good-looking video into the home. This kid was out in front of the curve with the use of video on the web,” said Salyer of Video Arts.
We’ll be watching the morphing of video in the hands of Michael Coleman. You can read about his pursuits in The Loop, our production column running online and in print. Posted on Jul 02, 2008 - 02:39 PM
by Roger Rose
In just a few years since leaving Expression College, Michael Coleman has carved a noticeable place for himself as a self-driven producer of video content that appears in surprising places. Flipping the pages of last month’s Vanity Fair, I paused at a two-page spread promoting the Lexus Hybrid Living Campaign, a video series Coleman produced for Articulate Design.
Using his success as winner of Alice Radio’s 3-minute film contest, Coleman built Colemanfilm Media Group as producers of Web-exclusive stories, videos, and short-segment profiles. He approaches new clients with self-confidence, indicating that he’ll do an innovative job that they didn’t suspect was needed. Coleman is now an exclusive producer for FM radio station KFOG’s video concerts and performer interviews.
Five years ago, when he picked up the camcorder at school, Coleman was riding the crest of the rushing video wave (YouTube) and online movie distribution flooding the industry. Kim Salyer, co-founder of Video Arts, says, “He may have been ahead of the game on the conversion concept. In addition to video turning digital, which led to high def bringing film and television closer together, it seems like Mike saw the possibilities of bringing video to the Web – and at the right time.”
When Coleman first approached KFOG, the idea of using visual media for promotion was unique. “What an interesting situation to have hot content and private concerts with access to great artists – what an opportunity! – to videotape these concerts and take them online. I discussed prospects for free distribution on the Internet.”
The radio station put Coleman’s stylish videotaped concerts online, saw new traffic generated, and soon recognized the ad revenue that could be leveraged with the website. Coleman’s pitch to the marketing director on a single pilot program spurred her to try it online – with immediate results. That one pilot grew into a fifteen-segment project, which helped KFOG realize the potential for their website and their listeners.
Coleman is currently producing two or three private concert videos every month. Local program and marketing departments have become believers that music listeners will spend equal time online. Coleman explained, “What we have created is a way for people to go to the KFOG website, let their cursor roll over concerts by people like Sarah McLaughlin, and hear quality sound on demand.”
As a producer, Coleman developed content for Mix (a leading magazine for the recording and sound production industry), shaping a body of sound profiles in the studio. “Colemanfilm Media Group is a way for me to market myself as an individual and, if it requires, I bring in other people as videographers, editors, writers, and any others I need. I hire Bay Area crew and I take my people to LA, Chicago, and New York whenever I can.” Coleman recently took his crew to ‘Remix Hotel Miami 2008,’ where he filmed more than 40 videos that captured the essence of the show’s classes, interviews, and product demos.
Coleman also tied up a pretty package for Mix Magazine’s Sound for Film Features when he shot video profiles for Sicko, There Will Be Blood, Ratatouille, and an interview with Ironman’s re-recording mixer Chris Boyes at Skywalker Sound. Recently, Coleman filmed a video profile of Skywalker Sound’s Oscar-winner Ben Burtt, sound designer for Indiana Jones and the Kingdom of the Crystal Skull.
“In recent years the delivery [Internet] bandwidth has gotten robust enough to carry good-looking video into the home. This kid was out in front of the curve with the use of video on the web,” said Salyer of Video Arts.
We’ll be watching the morphing of video in the hands of Michael Coleman. You can read about his pursuits in The Loop, our production column running online and in print. Posted on Jul 02, 2008 - 02:39 PM
